My name is Julie Crotty, and the concept for Cleavitz® started back in 2004.
I was a successful business executive with a passion for fashion, and I struggled to find a comfortable and simple way to "manage" my cleavage. So many of the fashionable tops in my closet were too risqué for work. I needed a way to make them business appropriate during the day, and at the same time, a little more "fun" at night.
How Do I Cover Cleavage in Comfort?
For years, I tried the various solutions that were offered in the marketplace: tube tops, bandeau tops, fabrics that taped, snapped or clipped to your bra – you name it, I tried it.
I just wanted to dress without stress, but every solution I tried provided more challenges instead of less.
The tapes didn't stick, the clips were uncomfortable, the half-camisoles slid down too far, and the full tank tops bunched in the middle, added bulky lines, and were just too hot in the summer. I continued my search for a half-tank or camisole that would do the trick. And to my surprise, there was nothing on the market to solve my problem and cover cleavage in a comfortable way.
Time to Take Matters into My Own Hands!
Cleavitz® started to come alive when, for the first time, I cut off the bottom half of one of my full tank tops and wore it under a favorite fashion find of mine that spent way too much time in the closet.
I decided then and there to design my own tops and have them custom sewn – one in every color just for me! I was amazed at how many shirts, tops and dresses were "laid to rest in my closet" and then resurrected when my Cleavitz® came to life! I was having a ball getting dressed every morning, mixing and matching my new tops.
Light Bulb Moment
My light bulb moment occurred when family and friends started asking questions about my new tops.
"Where did you buy those?"
"Are they made in different designs?"
The light bulb started wildly flashing when someone said,
"Can you make some for me? I'll pay for them!"
With all of this interest and support, Cleavitz® was born in 2008 with the purpose of creating comfortable half-tops that would allow women of all bust sizes to display as much cleavage as they cared to for a variety of occasions. Now, Cleavitz® is the go to fashion accessory that comes in a variety of colors, styles and fabrics. When I wear my Cleavitz I can dress without stress every day – and so can you!
I couldn't have done any of this without the help, support and encouragement from all my friends and family.